Insider Brief:
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Mobile technology brand OnePlus announces the launch of OnePlus World, a virtual theme park now open to visitors of all ages on Roblox.
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To create the world, OnePlus collaborated with creative production agency Transparent House, which led the development through its global network.
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Alex Smetanin, Transparent House’s Head of Production, affirms OnePlus World will allow anyone to interact with the brand and its values in interesting ways while the company will strive to improve the overall gameplay features.
PRESS RELEASE — DALLAS and SAN FRANCISCO/August 2, 2022 /PRNewswire/ — Executives from global mobile technology brand OnePlus are proud to announce the launch of OnePlus World, a thrilling virtual theme park now open to visitors of all ages on Roblox, the popular online global platform connecting millions of people through shared experiences. [ Link: https://bit.ly/OnePlusWorld ]
According to OnePlus: “Developed exclusively for OnePlus to reflect an elaborate affinity with our brand identity and values, it is a great honour for us to invite fans of all ages to enjoy free access to the mind-blowing virtual OnePlus World. Across the innovative attractions and engaging, community-oriented experiences, our products and ideals unleash the fun while also promoting exploration, sharing, and openness. We are eager to hear visitor feedback and look forward to introducing even more compelling new features in the days to come.”
To create OnePlus World on Roblox, the brand’s leaders engaged creative production agency Transparent House, which led the development through its global network.
“Through our ongoing engagement with OnePlus, we have been discussing development in the metaverse for some time,” began Denis Krylov, Executive Producer for Transparent House. “Ultimately, the decision was made to build on Roblox, to design a fun, utopian cityscape, and to focus on openness and exploration, where community members have total freedom, and virtually endless opportunities for highly imaginative gameplay experiences.”
Transparent House Producer Cameron Rosinski addressed the deep integration of brand values into OnePlus World. “OnePlus strives to deliver on speed and performance, and its ‘Never Settle’ motto also served as our design mantra,” he said. “We set out to create an experience that lets visitors explore as they please, travel in exciting ways, and discover new realms.”
Set in a sprawling, mountainous, high-tech park nestled along on a coastline, visitors enter OnePlus World near the Event Center, a gathering hub offering communal activities, seasonal events, and special entertainment, with the dazzling OnePlus Store located nearby.
Every day, actual OnePlus phone owners rely on the essential “SuperVOOC” fast charging feature, so adapting that for OnePlus World play was a natural fit. At charging stations throughout the park, competitors can Fast Charge to run around even faster.
Inside OnePlus World, getting around is at least half the fun. Why walk when you can ride a zipline or skydive? Other alternative modes of transportation include piloting futuristic motorcycles and shredding on a hoverboard, with even more for players to discover.
Adventurous players can also hunt for special Treasure Mines, hidden locations, and complete the “Never Settle” word game. Whether taking on the mission to increase their Prestige Level or capturing shared photo and video memories with friends, players are sure to quickly discover: It’s a OnePlus World of fun.
“With its Roblox Studio constantly adding new features, and hundreds of millions of registered users, Roblox is a great platform for OnePlus to use to stake its claim in the metaverse,” said Alex Smetanin, Transparent House’s Head of Production. “This venture will allow anyone to interact with the brand and its values in interesting ways. Based on engagement, we will continue to optimize the features and expand the experiences in new and exciting ways.”
Carlos Zúñiga is Creative Director for OnePlus USA. Visit https://www.oneplus.com/oneplus-world for further information on OnePlus World, and follow OnePlus on social media for all the latest news.
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About Transparent House
With offices in San Francisco and Berlin, Transparent House is an international creative production agency specializing in the full-service creation of extraordinary, photorealistic CGI storytelling, and in developing cutting-edge original Extended Reality content helping pioneering brands strategically master the Metaverse. With deep roots in design, architecture, 3D CGI, and flawless finishing, Transparent House is a premium provider of innovative and disruptive solutions optimized for product marketing, retail, and beyond. To learn more, visit http://transparenthouse.com.
About OnePlus
OnePlus is a global mobile technology brand challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit OnePlus.com.
NOTE TO EDITORS: Project video and PR imagery available here: https://darnellworks.com/th/opw.htm
Contacts:
Roger Darnell, DWA for Transparent House
Phone: +1.828.424.7698
Email: [email protected]
Spenser Blank, Director of PR and Communications, OnePlus North America
Email: [email protected]
SOURCE Transparent House, Inc.
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