Insider Brief:
- Metanomic announces the global launch of its Thunderstruck player analytics platform.
- Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics, making use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers.
- Announcing the launch of Thunderstruck, Theo Priestley — CEO and Founder of Metanomic — says that Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month and that it is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.
PRESS RELEASE — LONDON, UK/September 6, 2022 — Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.
Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.
Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types — Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists — which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.
Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:
“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”
Jack Colaianni, Head of Product at Blockchain Ads, commented:
“The direction that Metanomic has taken to empower deep understanding of player behaviour, analysis, and targeting, is phenomenal. The launch of Thunderstruck goes one step further to enhance the experience of game designers to build better & more stable games for their players”.
Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.
Thunderstruck is launching with 7 player types.
About Metanomic
Metanomic is the complete game economy and player analytics company, built by professional economists and game designers, the company uses patented algorithms to easily deploy plug-and-play, interoperable and infinitely scalable game and creator economies. The platform allows developers to easily and quickly build fully-scalable and configurable Web2 and Web3 economies that feature asset creation engines and fully-balanced player markets. Metanomic has successfully secured a total of $2.9 million in USD pre-seed funding. Thunderstruck is Metanomic’s artificial intelligence and analytics platform, which uses custom-built deep learning and Bayesian algorithms that go far beyond off-the-shelf machine learning products. Follow Metanomic: LinkedIn and on Twitter.
About Theo Priestley, CEO and Co-Founder of Metanomic
Theo Priestley is the Chief Executive Officer and Co-Founder of Metanomic, the complete game economy and player analytics company. As CEO, he drives the company’s strategic vision to take the guesswork out of how video games are made, managed and optimised. A globally-renowned thought leader on emerging technologies, Theo founded Metanomic in November 2021 while developing his own MMO game, enlisting the help of top economists and AI experts to build Metanomic’s Thunderstruck player analytics platform and Economy Engine.
For further information
Rana Rahman / Thomas Huxter / Joshua Callaghan
Raptor PR for Metanomic
Tel +44(0)7985 635 071 / +44(0)7886788479
[email protected] / [email protected] / [email protected]
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