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Apple and Disney’s Divergent Approaches to the Metaverse and Hollywood: A Win-Win Deal or a Battle for Dominance

a person holding a tablet with a disney logo on it
a person holding a tablet with a disney logo on it

The metaverse is an exciting new frontier for the entertainment industry, potentially creating entirely new ways for people to experience and engage with digital content. By combining virtual and physical environments, the metaverse could enable immersive experiences that go beyond what is possible with current technologies.

While Disney has been a leader in the entertainment industry for decades, it has struggled to adapt to the changing landscape of the digital age. Its pivot towards streaming services like Disney+ has been damaging, and the company has faced challenges in new markets, such as the metaverse.

On the other hand, Apple has a reputation for innovation and disruption. Its move into the metaverse through its rumored mixed-reality headset reflects the company’s willingness to take risks and embrace new development. It will likely be just the beginning of its foray into the metaverse.

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Ultimately, the success of both Apple and Disney in the metaverse and beyond will depend on their ability to innovate and create compelling content that resonates with audiences. As the landscape continues to evolve, it will be fascinating to see how these and other companies navigate the challenges and opportunities presented by the metaverse and what new experiences and possibilities emerge as a result.

Apple and Disney have taken different approaches to the emerging metaverse market, with Disney cutting costs in staff related to its metaverse efforts. At the same time, Apple is set to unveil its mixed-reality headset that could transform the entertainment industry. Alongside its metaverse plans, Apple is also investing $1 billion annually in theatrical releases as part of its Hollywood plan.

However, distribution in Hollywood is something Apple currently lacks and that Disney has. With Disney’s stock price decreasing from its 2021 peak of $350 billion to its current valuation of $180 billion, there is speculation that a deal between Apple and Disney could increase Apple’s value by 25%, or $650 billion if Apple were to buy Disney. Likewise, Disney’s reduction in its metaverse offering would also be bolstered by a potential deal, making it seem a win-win for both companies.

Will Apple buy Disney? What will it mean for its metaverse plans? We will have to wait and see.

The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

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Jake Vikoren

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Deep Prasad

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Jack Boreham

Jack Boreham is the editorial director and account executive at the Digital Twin Insider: the leading digital twin publication globally. Jack has been at the forefront of the platform's growth as a digital twin specialist - writing and advising projects in the Digital Twin space for over two years. [email protected]

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The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Picture of Jake Vikoren

Jake Vikoren

Company Speaker

Picture of Deep Prasad

Deep Prasad

Company Speaker

Picture of Araceli Venegas

Araceli Venegas

Company Speaker

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