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Enhancing Beauty Shopping with Google’s Augmented Reality Advertising

selective focus photography of eyeshadow palette
selective focus photography of eyeshadow palette

Google has introduced a novel advertising that harnesses augmented reality (AR) technology tailored for the beauty sector. This innovative service allows companies in the beauty industry to create more engaging and immersive advertising experiences for their consumers.

As the beauty industry continues to evolve, consumer expectations are changing. Google’s AR advertising is designed to meet these evolving demands. It enables beauty companies to present their products in an entirely new light, allowing consumers to virtually try on cosmetics and visualize how different beauty products look on their skin. This interactive and immersive experience simplifies the shopping process and encourages customers to make more informed purchase decisions.

In the highly competitive beauty sector, staying ahead is crucial. This new advertising empowers beauty businesses of all sizes to offer a superior customer experience and remain competitive in this dynamic industry. It leverages AR technology to enhance customer engagement and loyalty, marking a significant step forward in the realm of digital marketing for the beauty sector.

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Google’s introduction of augmented reality advertising tailored for the beauty sector represents a significant advancement in digital marketing. It meets the evolving preferences of modern consumers and the changing landscape of the beauty industry as well as showing the impact the Metaverse is having on commerce.

The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

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Jake Vikoren

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Deep Prasad

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Araceli Venegas

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Jack Boreham

Jack Boreham is the editorial director and account executive at the Digital Twin Insider: the leading digital twin publication globally. Jack has been at the forefront of the platform's growth as a digital twin specialist - writing and advising projects in the Digital Twin space for over two years. [email protected]

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The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Picture of Jake Vikoren

Jake Vikoren

Company Speaker

Picture of Deep Prasad

Deep Prasad

Company Speaker

Picture of Araceli Venegas

Araceli Venegas

Company Speaker

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