Metaverse at CES 2024: The Story so Far

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a man is holding a paper bag over his head

The CES 2024 showcased notable advancements in the Metaverse, particularly in industrial applications and immersive engineering, marking significant progress in technological integration.

Siemens and Sony introduced a collaborative solution merging Siemens’ Xcelerator industry software with Sony’s spatial content creation system. This partnership aims to enhance immersive engineering and streamline the design process in an immersive workspace, offering high-quality rendering and intuitive interaction for creators.

Digital Twin technology gained traction, notably in automotive development. Red Bull Racing’s collaboration with Sony highlighted its role in optimizing Formula 1 designs, showcasing its expanded accessibility across industries like automotive development by BMW and in the INDY Autonomous Challenge.

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Siemens’ partnership with Amazon Web Services (AWS) aimed to democratize generative AI, integrating Amazon Bedrock with Mendix from Siemens’ Xcelerator portfolio. Additionally, Siemens introduced Inhab, a smart home energy management portfolio focusing on energy transparency and control within households.

CES 2024 also emphasized advancements in AR/VR/XR/MR, gaming, and technologies like Web3, Crypto, NFTs, haptics, spatial sound, and sensory immersion, displaying a diverse range of Metaverse innovations.

These developments signify the growing integration of the Metaverse into industries, offering solutions for real-world challenges and enhancing creative processes. CES 2024 outlined a path toward a future where the Metaverse seamlessly integrates into daily operations across various sectors.

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Jack Boreham

Jack Boreham is the editorial director and account executive at the Digital Twin Insider: the leading digital twin publication globally. Jack has been at the forefront of the platform's growth as a digital twin specialist - writing and advising projects in the Digital Twin space for over two years. [email protected]

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