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Creal’s Journey to Reshape Augmented Reality

closeup photo of two blue VR box goggles
closeup photo of two blue VR box goggles

In the realm of spatial computing, Creal, a Swiss company, pioneers light-field display technology, aiming to transform how we engage with digital content. Unlike traditional displays, Creal’s technology generates lifelike 3D visuals with depth cues, reducing common discomforts like eye strain. With a focus on user comfort and accessibility, Creal’s innovation represents a significant leap in immersive AR experiences.

As Creal prepares to launch its AR display technology in 2024, anticipation mounts within the industry. Offering unparalleled realism and ease, Creal’s technology has the potential to revolutionize various sectors, from entertainment to education.

Creal’s journey from concept to commercialization has been marked by relentless innovation and strategic investment. With over $16 million in disclosed funding from esteemed investors like Swisscom Ventures, Verve Ventures, and DAA Capital Partners, Creal has leveraged financial support to fuel six years of dedicated development. This substantial backing underscores not only the confidence of investors in Creal’s vision but also the company’s commitment to pushing the boundaries of what’s possible in spatial computing.

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In the evolving landscape of spatial computing, Creal emerges as a trailblazer, redefining augmented reality with its light-field display technology. With Creal at the helm, the future of immersive computing promises a captivating journey into new realms of digital interaction.

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Jack Boreham

Jack Boreham is the editorial director and account executive at the Digital Twin Insider: the leading digital twin publication globally. Jack has been at the forefront of the platform's growth as a digital twin specialist - writing and advising projects in the Digital Twin space for over two years. [email protected]

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