In today’s hyper-competitive biopharma landscape, digital transformation is no longer a luxury — it’s a necessity for streamlining operations, enhancing efficiency and maintaining a crucial competitive edge. At the forefront of this digital revolution is ZETA, a pioneer delivering cutting-edge digital solutions tailored specifically for the pharma and biotech sectors.
ZETA’s comprehensive digital offerings span the entire value chain, from digital engineering to operational management solutions powered by advanced technologies of digital twins and the industrial metaverse. As Martin Mayer, Business Line Director of Digital Solutions, explained in a recent film by the company: “Our projects begin as early as the concept design phase. We’re able to provide solutions all the way through the engineering phases up to the fabrication and startup of the plant.”
At the core is ZETA’s Smart Engineering Services platform is the seamless integration of all engineering disciplines across every project phase.
“ZETA’s Smart Engineering Services platform combines all disciplines over all project phases, enabling integrated engineering,” said Mayer. This connected data environment allows global teams to collaborate effortlessly on everything from process simulations to 3D plant design.
But ZETA’s digital solutions extend far beyond just engineering.
“The comprehensive digital twin, which includes 2D and 3D information, supports virtual tours and operator training,” Mayer explained. “The level of detail — what’s not in the 3D is not ordered and it’s not built.”
This ultra-high fidelity digital twin paves the way for ZETA’s “industrial metaverse” — a virtual replica of the real production plant that unlocks powerful new capabilities. “It’s a digital twin of the real plant to support operations by tools like predictive decision support for running the operations better than ever before,” said Mayer. “This is not science fiction, this is already reality.”
Within this industrial digital twin landscape, operators can run simulations to predict the future impacts of their actions using ZETA’s Foresight solution. Maintenance crews can leverage VR-enabled 3D SOPs and training. The digital twin streams live data from the physical plant to empower AI-driven predictive maintenance, production optimization, and more.
The benefits are clear from ZETA’s biotech customers already embracing these digital solutions. As one pharmaceutical end-user raved: “Digital assistance systems like smart maintenance navigator…paperless qualification, operator training before the plant is completed, and the simulation tool for process development are valuable smart tools that have contributed [tremendous] digital value.”
In the future, Mayer sees these industrial metaverse capabilities being joined by equally transformative technologies like digital personas — intelligent virtual assistants that can guide workers through complex tasks. The metaverse environment could even serve as a rich spatial data canvas for augmented reality experiences.
While the biopharma industry has traditionally lagged in digital adoption, Pioneers like ZETA are ushering in a new age of industrial metaverse thinking. “We have the vision, the solutions, and the track record to be credible leaders in the digital transformation process,” stated Mayer. The future is virtually boundless for companies willing to step into ZETA’s biopharmaceutical metaverse.
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